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Speaker, trainer, consultant, author

I knew from a young age that I wanted to work with and for people. The idea of offering brand design for people came to me during my coaching activities. I've worked with people who are unbelievably successful – both in work and in life. I was fascinated by how effortlessly these people draw others to them, make them feel secure, and form trusting relationships with them, and also by how clearly they communicate and motivate those around them. Then I began to understand something: These people behaved like successful brands.

By drawing on my experiences, I developed the Self Branding Model (SBM)®, which I demonstrate in presentations, workshops and private coaching sessions. In doing so, I inspire my customers and help them design and embody their own unique personal brand.

Petra Wüst Career


I established the consulting firm Wüst Consulting GmbH in Basel in 2004. I work internationally as a trainer, keynote speaker and coach on the subjects of self-branding, communication and leadership. I am also the author of several notable books and I teach at various higher education institutions in Switzerland, including the University of Basel.


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<h2>Experience a change of perspective</h2>

Experience a change of perspective


My offices are in a stylish urban villa in the heart of Basel, a few minutes from the railway station in the city's atmospheric St. Alban quarter. This exciting, creative and yet relaxing environment allows you to concentrate on your work, far away from day-to-day business.

Come and visit to experience a change of perspective!


<h2>Pi 3.14159265</h2>

Pi 3.14159265


describes the relationship between a circle's circumference and its diameter (circumference = 2Πr). Pi extends to an infinite number of decimal places and the numbers sequences never repeat themselves.

However, there was also a very personal reason for choosing pi as the central element of my logo. Do you remember the nickname your friends and family gave you as a child? Mine was Pi, a short form of Petra. This is something that only certain people know – and now you do too!