My career

My name is Petra Wüst and I am a leading expert in personal branding, team branding and self-marketing.

Since 2004, my heart has been beating for helping people to achieve more impact and appreciation in their jobs. As a coach, trainer and keynote speaker, I support my clients in building a powerful personal brand to be more fulfilled and successful in their jobs.

During this time I have developed the Self Branding Model®, which I pass on in lectures, workshops and personal coaching sessions.

I am also the author of several renowned books and teach at the University of Basel.

Since 2004

• Wüst Consulting, Basel
  Owner, speaker, trainer, coach and author, recognised as a "Professional Speaker" by the German Speakers Association.

Career steps

• Malik Management Zentrum St. Gallen
  Senior Consultant, Project Manager and Trainer
• Korn/Ferry International
  Human Resources Management and Recruitment Consultant; Internal Consultant at the European Headquarters of Korn/Ferry in London and at the World Economic Forum (WEF) in Geneva.
• University of Zurich Sociological Institute
  Research Assistant. Job market, education and qualification research

Education

• Studied Political Economy at the University of Zurich: doctoral degree (Dr oec. publ.)
• Postgraduate studies in Psychology at the University of Zurich, Extended Certificate of Advanced Studies in Counselling
• Certified Coach for: Leadership Circle Profile (LCP) und Collective Leadership Assessment (CLA)

Languages

German, English and French

Personal

I‘m Agatha Christie’s greatest fan! – and I love reading crime novels. My longstanding desire: to write my own crime novel.